LotaBass was looking for updated merchandise to add to their stores after regulars expressed interest in wanting to represent their favorite bait & tackle company during bass competitions. We created these simple looks focused on the brand's main imagery, leaning on the recognition of that image locally.

After launching their online store, they saw their first collection sell out after a local fishing celebrity won the Big Bass Bash tournament wearing their long-sleeve. Now every fisherman on the lake owns a new LotaBass shirt.