Inova Staffing was gearing up to take its brand to the national stage from an Ohio state business but needed a new brand and name. I helped them create a brand that not only represented their family-first business but also both of their audience targets.

​

The cool palette of purple and blue represent Inova and its client's responsibility and trust. The pop of orange brings joy and excitement to the palette and represents job seekers.

​

Representing both employers and applicants was important to Inova because of how everyone interacts with one another in the staffing industry. One without the other doesn't exist, and Inova is the one who brings both together.