Graphic Designer

A snack company targeting outdoor enthusiasts needed branding and packaging that would attract its naturalist audience. Reminiscent of MRE packaging, Vittle's branding stays simple and draws attention using nostalgia and practicality.

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Muted tones mimic serene outdoor settings and remind an audience that nature is the main character. Simple, yet sure, the color palette is representative of Vittle's simple, clean ingredients. Vintage type harkens back to a simpler time when kids were called in when the street lights came on. Vittles calls to those who yearn for the past but enjoy the comforts of today.